The Recipe – FEED CREATIVE

The Recipe

The FEED

Manifesto.

An industry-wide call to action. A guide for every business that dares to be itself. A promise of support for all who stand up for counter-culture rather than blend into the crowd.

01

The

Amalgamation.

Everything is the same. Safety in numbers means getting lost in the crowd — becoming indistinguishable from the next, saying the same things, following the same trends, offering the same products. Businesses that don’t stand out don’t stand out.

“Safety in numbers means getting lost in the crowd. Businesses that don’t stand out don’t stand out.”

02

Fiscal

Responsitivity

Passion can be a beautiful thing. When channelled intelligently, it is a reliable precursor to all kinds of success. Passion doesn’t want something — it wants to achieve something. People buy into stories, emotions, and experiences — not just products. Money is a byproduct of passion channelled effectively.

“Build it intelligently and with passion, and they will come.”

03

The

Authenticity Necessity

Like The Lonely Whale communicating on a frequency unlike others of its species, businesses that don’t appeal to their true audience are destined to transmit into a void. People notice different. Standing out and shooting your authentic shot is how you get noticed and get your chance.

04

Know

Thy Self

Knowing yourself is the first step to being truly authentic. It is your reference point — your centre, from where all choices are qualified and all decisions justified. A strong idea, conceived with a true understanding of the self, multiplies value. It turns abstract goals into something people care about.

“Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and wisdom to know the difference.”

05

FEED

Your Soul

Wholesome, meaningful, crafted content nourishes the soul and excites the brain. Like the body’s cell management process of autophagy, an avoidance of nutritionally void content purifies the mind and media feed alike. The energy we send out is returned to us. Honesty, creativity and passion will be returned in kind — along with trust, admiration and loyalty.

“As pure and wholesome as a business is in its actions and purpose, so the customer response will be.”

06

Less

Fewer Is More

The world doesn’t remember people who are okay at lots of things. When people are invested in fewer things, they engage more deeply. When companies refine their product and give it more depth and meaning, it resonates more. Don’t be a jack of all trends and a master of none.

07

The Next

Disruption Era

So here we are. Sounding the call for a new Disruption Era. Let’s be disruptive. Let’s be creative. Let’s be our authentic selves and connect to our true audience. It’s about authentic storytelling and meaningful campaigns that pave the way for you to leave a legacy beyond facts and figures. Are you with us?

“You will never make more money from a customer than if you mean more to them than the products they pay for.”