iso. made exceptional katsu curry. The food was already the answer — full of personality, full of craft, with a founder who had a genuine story and a vision to grow.

The question was: what’s the most interesting way to introduce the King of Katsu to the world? The answer involved a kimono, deliberately bad dubbing, and a commitment to slapstick that most brands would never dare.

They didn’t want a food brand video. They wanted a genre film. We obliged.