Abdul Islam had decades of trust behind them. A traditional, family-run catering business based in Oldham, with national reach and families who had relied on them for their most important days.

The brand just hadn’t caught up with the legacy. They had all the soul in the world. What they needed was an identity that communicated it — that told the story of care, attention, and love.

Abdul Islam is truly with you for life. The brief was to make the brand feel that way too.