Picasso’s made extraordinary desserts. Their understanding of guest experience was second to none — the care, the presentation, the service. They were already a cut above.

What they knew, and what brought them to FEED, was that they didn’t want to be a desserts brand. They wanted to be a lifestyle. Art was the focal point. Everyone who walks through the door is an artist.

The brief: build something that belongs on a gallery wall as much as a restaurant table.