Tiberius had everything. The fire. The obsession. The food. A personality so big it filled every room he walked into. He had collaborated with some of the most respected names in the food world and was building something real — 15+ restaurants, a growing following, genuine cultural heat around British BBQ.
Tiberius doesn’t slow down for anyone. He needed a team that wouldn’t ask him to.
The brief, underneath the brief, was simple: make it as raw, as real, and as unapologetically Tiberius as he actually is.